Matsuricon is an annual Japanese pop-culture event that focuses primarily on Japanese animation (known as "anime"), manga (Japanese graphic novels), and video games. We also showcase both American and Japanese popular culture, due to the natural overlap of fandom from both genres. We are considered a "family friendly" event. Most of our panels are all ages unless otherwise stated. We do showcase certain events that are not appropriate for attendees under the age of 18, and our convention staffers check the IDs of all attendees before they enter these events. Because of our "family friendly" image, our mascots are a "traditional" Japanese family consisting of a father, a mother, a son, a daughter, and a dog. Matsuricon's goal is to promote the cultural awareness of japanese pop-culture through related events, special guest speakers and cultural presentations.